Most of my work lives somewhere between design goals and human behavior.

Currently designing the digital home for an independent book publishing house — a catalogue, a reading experience, and an identity that has to work on a screen and on a spine.

See Work

Curated work

(scroll to explore)

4+ years of building thoughtful digital experiences.

My name is Yatri, and I’m a Product Designer who loves crafting user-centered solutions and projects that balance strategy.

Experience

  1. March 2025 – Present

    Bacancy, UX/UI Designer

    On-site

    Designing the digital home for an independent book publishing house, exploring agentic AI to streamline publishing workflows and create smarter, more connected experiences.

  2. March 2023 – Feb 2025

    Bitontree, UX/UI Designer

    On-site

    Led the design and contributed to diverse digital products, including ERP, fintech financial planning tools, SaaS, and corporate websites. Also handled content strategy, competitive research, and social media creatives.

  3. December 2021 – Feb 2023

    Shaligram, Web Designer

    On-site

    Designed in-house task management, scoial media, signature making, email template, WordPress website customisation in close collaboration with the design team.

  4. 2021

    Freelance, Graphics | Illustrator

    Artwork for small projects and independent clients, translating ideas into simple, engaging visuals. Also explored creative styles and visual concepts for digital use.